Given the extensive online presence of even the not-so-well-known mortar-and-brick stores today, having a website for your business is a must. Though there are a plenty of websites that are available, only certain websites stand out. If you want yours to be one such, do follow these 10 tips:
#1 Make your site mobile responsive
This generation, and even the earlier for that matter, do not budge to ‘no phone time’ trends. Everything that people do these days involve their mobile phones. Therefore, make a mobile version of your website or eCommerce site, so that people don’t find it difficult to browse through your website. On the other hand, if you make your website operable only on a computer, you will lose out on potential clients. More than everything, if you’re making an app for your website, ensure that you have both an iOS and Android app—the transformation from Android to iPhone is at its peak, beware!
#2 Give it the proper meta tags
It is just not enough to have a website, it should easily appear on the search results too. When you describe the meta tag of your website, do ensure you cover up all the services or products you offer, so that your website comes up as a suggestion when someone’s performing a related search. Being visible is more important than just being existent!
#3 Navigation matters
Ensure that both your mobile and website versions are easily navigational. For example, if a person is on a particular product, the navigation buttons to both product specifications and description, and the “add to cart” button should be clearly navigational. If the user finds navigation to be an issue, he might opt out of your website and land up on your competitor’s. Therefore, navigation plays a key role.
#4 Declutter all the clutter
Agreed, content is king on any website. But, put yourself in a position wherein you can heartlessly declutter even the best of best content. Your website needs only essential content. You could probably use the rest of the content for revamping your website now and then. In short, keep the content crisp, clear, and concise. Don’t clutter your website with too much of content!
#5 Contact information placement is key
Your contact information should be clearly visible. The right top corner is the most preferred according to many website experts. If you use social media channels to connect with your customers, do make those logos visible as well. Communication is key!
#6 Update your webpages from time to time
Updating both information and website content is much essential, so that your website is often recognized by Google for fresh content. This also gives you a chance to cross-check your contact information (phone number, email ID etc.) from time to time. If your contact information is entirely wrong or has changed recently, it can become a put-off point for a customer to visit your page.
#7 There is a definite need for speed
Patience is a word forgotten by this generation. Therefore, you need to ensure that your webpages and website is loading quickly. The progress bars and updates should not take more than a few seconds or a minute, as customers tend to abort the page and start looking for websites that load quickly. This is true, especially in case of definitely buyers.
#8 CTA on every page
A CTA (Call-to-Action) button on every page indirectly tells the customer that your support and assistance is available in plenty. This also brings more trust on your website. Every webpage should have a relevant CTA button, so that the customer finds it easy to buy a product or perform a download action. Moreover, ensure that the CTA buttons are easy to understand and very instruction and direct in conveying the message.
#9 Simple UX, best results
A simple and brief user experience goes a long way. Ensure that both your developers and UX designers make your website simple, brief and self-explanatory. Their UX talents cannot pool up on your page. Be very specific in your requirements and ensure that you tap the best out of your developers and UX hands.
#10 Heighten the important of landing pages and thank you pages
It cannot be stressed enough on how important it is to have landing pages and thank you pages on your website. On one way, these pages are a confirmation to the users that they have successfully performed an action on your website, and in the other way, they feel acknowledged for every navigation.
Sundhara is a proficient writer with vast industry experience and currently she is contributing as freelance writer with the IMPALS.