How is AI Changing the Future of Industrial Marketing

The manufacturing industry has always embraced new technologies. For example, drones and industrial robots have found immense use in the industrial marketing sector since the 1960s. Eventually, it has come to a point today where a steady stream of headlines invoke job threats for industry executives.

A new AI revolution is around the corner, and this can keep the manufacturing inventories lean and reduce the cost of raw materials. This will also demand the manufacturing industries to step up the game—they’ll have to pace up their infrastructure with networked supply chains, designs, production and quality control. The crucial elements of business will need to be integrated into intelligent engines for actionable insights. Simply put, a lot of human experience, coupled with the power of AI tools, will revolutionize the industrial sector on the whole. Let’s look at the benefits AI can bring about for industrial marketing:

  • Effective knowledge sharing: AI can bring vast and insightful sources to researchers. It will combine all the years of experience that researchers have been investing in along with human behaviour and primary research material. With this source at hand, the researchers will be able to contribute applaud-worthy innovations to B2B companies. Therefore, AI will serve as a launch pad for many new products, thereby catering to many industry verticals and coming up with consumer trends that will have an impact on all the businesses.
  • Researchers gain an extra life: In the game of research, hardworking and determined researchers who go behind the truth for every innovation will get a chance to thrive with AI in place. Artificial intelligence combined with the researchers’ innovative sense will push ideas to actions, and this, in turn, will make many manufacturing dreams come true.
  • Well-rounded research: Manufacturing experts and engineers will not have to go by data and inputs that run with just computer logic. They can, with the help of AI, understand the strengths, weaknesses, opportunities, and threats in the manufacturing industry and come up with products that are developed based on well-rounded research.
  • Precise quality: AI algorithms will do a better job of quality inspection and fraud detection in the manufactural processes. It will also ensure the condition of infrastructure in the manufactured products, thus saving assets and human lives. It will also reduce the time and money spent on preventative maintenance of manufacturing units.
  • Birth of learned insights: This wave of AI is not predicted to end anytime sooner. The race between manufacturing enterprises is ever on, while AI will enable them to discover new ways of delivery and render cost-effective services.  

Having said all this, here are a few crucial elements of AI which can blur the line in between human minds and houseplants:

The Art of Automation

Automating industrial processes will bring an unimaginable level of accuracy and productivity in manufacturing houses. AI can work even in dangerous conditions and accomplish tasks beyond human ability. Voice and image recognition will decipher and recreate complex tasks.

The Functionalities of IoT

If the Internet of Things (IoT) is used in the manufacturing industry, it can track, analyze the production quotas, and aggregate control rooms in-house. It can also bring about the most precise predictive maintenance. IoT, combined with augmented and virtual reality and customer feedback, can come up with a number of meaningful insights, which in turn will help the manufacturing experts in innovating products and meeting their customers’ dynamic demands.

The Revolutionizing Robotics

As we know by now, robots are already being used by the manufacturing companies. However, with the growing intelligence, robots can even replace the workforce in factories. Every stage of manufacturing can be monitored from close quarters with the help of sensors, after which data can be shared with AI and analytics software. Increased output, defect detection and faulty corrections will be made much faster, and the entire production cycle will prove to be more efficient with the help of robots.

The Virtual Reality

Human testing is no more a necessity in quality control. Virtual reality with its new tools has made it possible to perform testing in the virtual world. It allows even remotely located people to connect and jointly troubleshoot issues. Moreover, simulation, the crucial feature of Virtual Reality (VR) can help drastically reduce the manufacturing time and the tedious processes it calls for.

The Bottom Line

Unlike the other sectors where there is a thriving fear of losing human-involved jobs to AI, the manufacturing industry and the industrial marketing sector will only be driven towards higher achievements and goals. Moreover, this industry is all set to experience increased efficiency and output rates by taking advantage of AI.

Therefore, let’s welcome AI with high hopes for fine-tuned products, exceptional quality and optimized workflow in manufacturing houses.



How is AI Changing the Future of Industrial Marketing
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Hiya Chakrabarti

Hiya Chakrabarti is the co-founder of Impals

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